Generational differences in payment transparency perceptions
Document Type
Article
Publication Date
3-2024
Publication Title
Journal of Retailing and Consumer Services Volume 77, March 2024, 103691
Abstract
Empirical studies often assume cash is more transparent than digital payment. In our pre-registered study, we compared perceptions of Americans from Generation X and the Baby Boomer Generation (currently aged 43–77) to Generation Z (currently 18–26). Whereas older adults perceived cash as significantly more transparent, real, harder to forget, and more painful to spend, young adults saw cash and digital payments as equally transparent, real, easy to forget, and painful to spend. Accessibility of banking information on one's phone was a strong predictor of these differences. In addition, phone alerts for autopayment processing strongly predicted the perceived transparency of autopayments.
Recommended Citation
Parks-Stamm, Elizabeth J. PhD and Flinner, Sameena M., "Generational differences in payment transparency perceptions" (2024). Faculty and Staff Scholarship. 61.
https://digitalcommons.usm.maine.edu/usm-faculty-and-staff-scholarship/61
Comments
Sameena M. Flinner was an undergraduate student at the University of Southern Maine at time of publication.