Discursive Channels: A Discursive Analysis of Prime Time Programming on the Discovery Channel and The Nashville Network

Document Type

Dissertation

Publication Date

2001

Publication Title

The Pennsylvania State University

Abstract

This dissertation argues that cable television networks serve as agents of identity and meaning with their specific viewing audiences. A central assumption of this study is that cable networks tap into a wide range of available social discourses and rework, restructure, and reshape them into television programs and program schedules that engage their particular audiences. This study maintains that network corporate control and conduct influences the structure and content of its program schedule and the constellation of meanings that viewers may construct from the programs. To understand the communicative practices of niche networks this study conducts a critical and discursive analysis of a single week of prime time programming, or program segments on The Discovery Channel and The Nashville Network.

Share

COinS