Date of Award

Spring 2018

Document Type


Degree Name

Master of Public Health (MPH)


Public Health

First Advisor

Brenda Joly, PhD


This paper explores the process of creating a communication toolkit for promoting colorectal cancer (CRC) awareness throughout MaineHealth, and analyzes survey data about the toolkit’s perceived value and utility. The Colorectal Cancer Communication Toolkit was distributed to the Clinical Leadership Council Colorectal Cancer Dashboard Action Team four times between February 22, and March 23, 2018. Team members were encouraged to use strategies from the toolkit to promote CRC awareness during CRC Awareness Month 2018. Afterwards they were asked to complete an evaluation survey. Respondents rated their satisfaction with toolkit content and clarity as either very satisfied or satisfied, and eleven MaineHealth organizations used at least one tool from the toolkit to promote CRC awareness. Blue enamel buttons promoting the Fecal Immunochemical Test (FIT) as an alternative to colonoscopy for CRC screening were the most highly utilized tool, with 700 blue buttons being distributed to nine out of eleven individual hospitals across MaineHealth. Findings from this research demonstrate that organizations are willing to utilize communication toolkits to promote awareness activities as a means to achieving clinical performance goals, and indicate that efforts to develop additional communication toolkits are perceived as valuable and should be pursued.