Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing Among Gay and Bisexual Men
The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.
Ahrens K, Kent CK, Montoya JA , Rotblatt H, McCright J, Kerndt P, Klausner JD. Healthy Penis: San Francisco’s social marketing campaign to increase syphilis testing among gay and bisexual men. 2006 PLoS Medicine Vol. 3, No. 12.