Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing Among Gay and Bisexual Men

Authors

Katherine A. Ahrens PhD, University of Southern Maine, Muskie School of Public ServiceFollow
Charlotte K. Kent, San Francisco Department of Public Health
Jorge A. Montoya, Los Angeles Department of Public Services
Harlan Rotblatt, Los Angeles Department of Health Services
Peter Kerndt MD, Los Angeles Department of Health Services
Jeffrey D. Klausner PhD, San Francisco Department of Public Health

Document Type

Article

Publication Date

12-26-2006

Publication Title

PLoS Medicine

Abstract

The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.

Comments

© 2006 Ahrens et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. The San Francisco Department of Public Health (SFDPH) funded the Healthy Penis campaign and its evaluation; SFDPH and the Los Angeles Department of Health Services prepared the manuscript and decided to submit the manuscript for publication.

Recommended Citation

Ahrens, K., Kent, C.K., Montoya, J.A., Rotblatt, H., McCright, J., Kerndt, P.,& Klausner, J.D. (2006). Healthy Penis: San Francisco’s social marketing campaign to increase syphilis testing among gay and bisexual men. PLoS Medicine, 3(12).