The Effects of Cultural Rigidity on Bank Geographic Diversification

Authors

Herbert J. Smoluk PhD, University of Southern MaineFollow
John Voyer PhD, University of Southern MaineFollow
Bruce H. Andrews PhD, University of Southern Maine

Document Type

Article

Publication Date

2005

Publication Title

International Journal of Knowledge, Culture and Change Management

Abstract

The cognitive map of a bank showed that its culture constrained its geographic diversification strategy. Tests using a system dynamics model revealed better strategies.

Recommended Citation

Voyer, John J.. 2005. "The Effects of Cultural Rigidity on Bank Geographical Diversification." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59133.