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Start Date

April 2021

Document Type

Oral Presentation

Department

Tourism and Hospitality

Faculty Mentor

Tracy Michaud, PhD, and Laura Michelle Yeitz, MPPM

Keywords

Volunteered Geographic Information (VGI), Destination management, Covid-19

Abstract

The impacts of COVID 19 are of top concern to tourism policy makers and stakeholders across Maine, as tourism plays a vital role in the state’s economy. This project shows the value of the Storymap to present, in an accessible and visually appealing way, the continuing research on how volunteered geographic information from social media can track changes in tourist’s movement and spending in Maine. The metadata from Flickr photos was used to examine where visitors spent time in the summer of 2020, revealing new patterns of tourism activity due to Covid-19 travel restrictions. In addition, we incorporate the results of a survey of Maine’s tourism leaders, looking to understand if Covid-19 has changed their perceptions of Maine’s authentic tourism brand. The survey highlights local perceptions of what activities best represent Maine. Assessing attitudes and understanding the impacts of the pandemic is vital to the continued success of Maine’s tourism industry and getting this information to industry practitioners in an accessible format is just as important. After careful research, we believe that using an immersive data visualization strategy will be the most easily understood way to present this data to the industry.

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Using Immersive data visualization to highlight changing travel patterns in Maine due to COVID 19 - transcript

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Apr 30th, 12:00 AM

Using Immersive data visualization to highlight changing travel patterns in Maine due to COVID 19

The impacts of COVID 19 are of top concern to tourism policy makers and stakeholders across Maine, as tourism plays a vital role in the state’s economy. This project shows the value of the Storymap to present, in an accessible and visually appealing way, the continuing research on how volunteered geographic information from social media can track changes in tourist’s movement and spending in Maine. The metadata from Flickr photos was used to examine where visitors spent time in the summer of 2020, revealing new patterns of tourism activity due to Covid-19 travel restrictions. In addition, we incorporate the results of a survey of Maine’s tourism leaders, looking to understand if Covid-19 has changed their perceptions of Maine’s authentic tourism brand. The survey highlights local perceptions of what activities best represent Maine. Assessing attitudes and understanding the impacts of the pandemic is vital to the continued success of Maine’s tourism industry and getting this information to industry practitioners in an accessible format is just as important. After careful research, we believe that using an immersive data visualization strategy will be the most easily understood way to present this data to the industry.

 

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