Start Date

8-5-2020 12:00 AM

Document Type

Poster Session

Department

Leadership and Organizational Studies

Advisor

Elizabeth Guryunova, PhD

Keywords

election, voting, democratic party, primary, presidential candidate criteria, political campaign

Abstract

At the start of the 2020 election cycle, there were twenty-three candidates running in the race for the nomination in the democratic race for President of the United States. With such a diverse group of candidates, it was unclear how voters could possibly make a decision. Research indicates that the most significant factors influencing voters in their decision making process are emotions, policy issues, gender stereotypes, and candidate image. The goal of this research study was to examine further how voters navigated the process of choosing a candidate in a highly competitive and historic election. Using a qualitative approach, interviews were conducted with registered voters to uncover the deeper and more complex decision making processes involved in selecting their desired candidate. The findings in this study are mostly consistent with prior research conducted, with an emphasis on the significance of policy issues and candidate image being the strongest influencers of their decision.

Open Access?

1

Share

COinS
 
May 8th, 12:00 AM

The Process of Nominating Democratic Party Candidates

At the start of the 2020 election cycle, there were twenty-three candidates running in the race for the nomination in the democratic race for President of the United States. With such a diverse group of candidates, it was unclear how voters could possibly make a decision. Research indicates that the most significant factors influencing voters in their decision making process are emotions, policy issues, gender stereotypes, and candidate image. The goal of this research study was to examine further how voters navigated the process of choosing a candidate in a highly competitive and historic election. Using a qualitative approach, interviews were conducted with registered voters to uncover the deeper and more complex decision making processes involved in selecting their desired candidate. The findings in this study are mostly consistent with prior research conducted, with an emphasis on the significance of policy issues and candidate image being the strongest influencers of their decision.

blog comments powered by Disqus