Examining gender differences in predictors of financial satisfaction: Evidence from Taiwan

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The Journal of Consumer Affairs


Psychology, Economics, financial satisfaction, gender differences


Guided by an integrative model of top–down and bottom–up influences on financial satisfaction, this study examines gender differences in the predictors of financial satisfaction in Taiwan. Using the 2016 wave of the panel study of family dynamics (PSFD), gender differences in the extent to which top–down (trait positive and negative affect) and bottom–up (demographic, financial, and social support) factors predicted financial satisfaction were explored within three Taiwanese social contexts: all adults (n = 3593), working adults (n = 2713), and married working adults (n = 1306). Gender differences were observed in all three social contexts. In particular, income (more strongly associated among men than women), education (more strongly associated among women than men), and trait negative affect (more strongly associated among women than men) tended to predict financial satisfaction differently by gender. Trait positive affect predicted financial satisfaction regardless of gender. The present analysis suggests traditional gender roles continue to influence financial satisfaction assessment in Taiwan.