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Construction of a new Third Bridge over the Kennebec River in Augusta offered the prospect of a new and handsome gateway to the city. Further, the resulting change in traffic patterns offered the City the chance to plan for a pattern of development quite different from what the city had experienced for the past half-century. The case study describes the planning and construction of the new bridge and corridors that re-routed traffic out of Augusta’s downtown and older neighborhoods, and created the opportunity for planned development adjacent to the corridor created by the new bridge. It goes on to describe the effort by the City to create the 1500-acre Riggs Brook Village zone nearby the new corridor, for mixed-use development with design standards embracing principles of New Urbanism. The strengths and shortcomings of these initiatives are addressed.