The Affective Economy: Producing and Consuming Affects in Deleuze and Guattari [Blog Post]
The thought of Gilles Deleuze (and Félix Guattari) bears on ambiguous relation with respect to the “affective turn” in social and political thought that it supposedly helped initiate. This ambiguity touches on the very role and meaning of affects. From Deleuze’s writings on Nietzsche and Spinoza through the collaborations of Capitalism and Schizophrenia, Deleuze and Guattari insist on the central role of the affects, joy, sadness, fear, and hope, as structuring individual and collective life. In that sense, Deleuze and Guattari are rightfully hailed as central figures in a turn towards affect. However, if, as some argue, the “affective turn” is a turn towards the lived over the structural and the intimate over the public, then Deleuze and Guattari’s thought has a much more complex relation to affects. The broader polemical target of Deleuze and Guattari’s Anti-Oedipus, beyond the specific polemics with psychoanalysis, is any explanatory theory that would reduce social relations to expressions of individual passions and desires. Deleuze and Guattari’s claim that there is only “the desire and the social, and nothing else” is oriented against such individualistic accounts of subjectivity. Moreover, Deleuze and Guattari define capitalism as a socius that it reproduces itself in and through the encounter of abstract quantities of money and labor power, and as such is is indifferent to the beliefs, feelings, and meaning that we attach to it. Thus, if affect is central to Deleuze and Guattari’s thought it is necessary to add the caveats that affect must be thought of as anti-individualistic, as social rather than intimate, and as impersonal, reflecting the abstractions that dominant life.
Read, J. (2014, May 17). The Affective Economy: Producing and Consuming Affects in Deleuze and Guattari. Unemployed Negativity. http://www.unemployednegativity.com/2014/05/the-affective-economy-producing-and.html