Date of Award

Summer 2018

Document Type

Capstone

Degree Name

Master of Public Health (MPH)

Department

Public Health

First Advisor

Elise Bolda

Second Advisor

Judy Tupper

Abstract

This capstone is a toolkit for practices that are considering adding behavioral health education and/or promoting their practice to millennials through social media. Now is a prime time to begin to engage audiences via social media, as 80% of people who search for health information via social media are doing so for their own use, while 20% are caretakers seeking information for others (Sarasohn-Kahn, 2008). In addition to the growing popularity of social media, the increase in use of mobile technology (smart phones) and mobile applications shows an uptick in the number of health-related mobile apps available for consumers to download onto their personal devices (Luxton et al, 2011). Social media can be an exciting tool to reach multiple audiences for various reasons—promoting a health fair for low-income families, or celebrating the receipt of an award by a practitioner-- and to get the word out to the community. Social media can help with that.

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