Date of Award
Summer 2018
Document Type
Capstone
Degree Name
Master of Public Health (MPH)
Department
Public Health
First Advisor
Elise Bolda
Second Advisor
Judy Tupper
Abstract
This capstone is a toolkit for practices that are considering adding behavioral health education and/or promoting their practice to millennials through social media. Now is a prime time to begin to engage audiences via social media, as 80% of people who search for health information via social media are doing so for their own use, while 20% are caretakers seeking information for others (Sarasohn-Kahn, 2008). In addition to the growing popularity of social media, the increase in use of mobile technology (smart phones) and mobile applications shows an uptick in the number of health-related mobile apps available for consumers to download onto their personal devices (Luxton et al, 2011). Social media can be an exciting tool to reach multiple audiences for various reasons—promoting a health fair for low-income families, or celebrating the receipt of an award by a practitioner-- and to get the word out to the community. Social media can help with that.
Recommended Citation
Boynton, Melissa, "Engaging Millennials In Behavioral Health Education" (2018). Muskie School Capstones and Dissertations. 143.
https://digitalcommons.usm.maine.edu/muskie_capstones/143
