The Effects of Cultural Rigidity on Bank Geographic Diversification
International Journal of Knowledge, Culture and Change Management
The cognitive map of a bank showed that its culture constrained its geographic diversification strategy. Tests using a system dynamics model revealed better strategies.
Voyer, John J.. 2005. "The Effects of Cultural Rigidity on Bank Geographical Diversification." The International Journal of Knowledge, Culture, and Change Management: Annual Review 4 (1): 0-0. doi:10.18848/1447-9524/CGP/v04/59133.