The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time: A Macromarketing Perspective

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The Journal of Macromarketing


Drawing on Kilbourne’s expanded macromarketing model, this research tests the effects of neoliberalism and trade liberalization on a set of environmental outcomes, shedding light on the relationships between importing and exporting, national, non-national, and foreign investment, and environmental stringency on major polluting accidents, sulfur dioxide (SO2) emissions and wind energy deployment in China.


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