Herbert Paus


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Creation Date



Howard Solomon World War I Posters Collection

Text reads:

"To make the world a decent place to live in, do your part - buy U.S. government bonds Third Liberty Loan"

Dimensions: 61 X 41.5


WWI Poster Exhibition Labels for Area Gallery, Fall 2017

Created by students in Libby Bischof’s Spring 2017 World War I: Culture, Politics, Memory class

To Make the World a Decent Place to Live In

Herbert Paus, 1918

Howard Solomon World War I Posters Collection

Special Collections, University of Southern Maine

Herbert Paus became one of the most recognizable poster artists of World War I. This large poster in particular embodies his bold style and, above all, carries a weighty message. Paus depicts eight American infantrymen literally going “over the top” of a trench into the living chaos of war. The contrast of the bright red representation of fire and brimstone with the muted, almost silhouetted soldiers, visually symbolizes the American military going into the chaos of the Great War. Paus’s use of bright, contrasting colors draws viewers in and gets their attention. He also favored having characters in his posters who viewers could identify with. In this poster Paus depicts American soldiers valiantly charging into battle, proudly carrying the American flag. He did this to appeal to American patriotism and a sense of honor. The soldiers are making the world “a decent place to live in,” and the poster implores the civilian viewer to do his or her part in supporting their efforts through buying bonds, or risk the red German threat spreading to America.

The U.S Government’s third liberty bond drive, carried out in April of 1918, endeavored to raise three billion dollars of funds to support the war effort. As an incentive to buy, purchasers of the bonds were promised a 4.25% return on their investment. While war bonds were an essential way to pay for the cost of waging war, they also allowed ordinary citizens on the home front to feel as though they were doing their part, and thus boosted morale back home.

--Bryan Kucheman, History, Class of 2018

--Ben Dudley, History, Class of 2018

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


WWI, World War I, Third Liberty Loan